20+ years guiding clients through innovation management

Ratio decidendi is a Latin phrase meaning "the rationale for the decision". Flux is an engineering term meaning "the rate of flow per unit area". Ratio Flux was established to help our clients validate customer opportunities and inform strategic business decisions.

Innovation Management Systems

Ratio Flux was founded on one core mission: Accelerate Human Innovation. We operate at the intersection of science, markets, and capital — helping founders, investors, researchers, and companies convert uncertainty into investable insights.

We facilitate a creative application of the scientific method to your business, prioritizing curiosity, discipline and intellectual honesty to help innovators de-risk innovations and build a bridge between discovery, capital strategy, and execution readiness. 

Our framing of the scientific method embraces the following approach:

Challenge Thoughtfully.
Experiment Consistently. 
Analyze Honestly. 

This shows up in everything we do…our accelerator programs, our entrepreneur pitch development, our customized discovery workshops, and our personalized coaching engagements. 

We specialize in cutting through the noise to help you align resources towards viable business opportunities and create capital efficiency by focusing on what the market says is important. We challenge your assumptions and work to establish patterns about your customer’s behavior, helping you illuminate strategies that generate sales.

Our work has been shaped over the past 20 years working directly with early-stage ventures, commercialization accelerators, and founders navigating the complex path from idea to product. We have served thousands of companies, entrepreneurs & scientists through programs stretching across four continents and different cultures. This led us to the recognition that:

Innovation trends evolve. 
The scientific method endures.

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